Why nor.? And Why now?
The peak of printed media and the monetization methods that brought us here are long gone. New media is emerging everyday, many publications cover and compete on the same stories, the market is cannibalised, making the business less and less profitable.
Imagine stepping out of an elevator to an enormous newsroom. Desks go as far as you can see in every direction. Writers and editors are swapping ideas, feedback, and stories. There are hundreds of media players here; newspapers, magazines, independent journalists, brands, covering sports, politics, local news. They’re working collectively on a goal of getting their stories out to as many eyes as possible. They’re not on their own, but sharing their capabilities.
This is the vision of nor. A future where content production or distribution capabilities are being shared.
A sustainable future for the media industry.
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